Designed the key visual system for Xediton’s G5 product line, translating complex ophthalmic care concepts into a clear and structured visual language. Built around a “Spectrum Eye” concept, it represents precision and a full continuum of treatment solutions for open-angle glaucoma and ocular hypertension in Canada. The system emphasizes consistency across the G5 line-up, ensuring all materials, follow a unified layout and design language for clarity and cohesion across touchpoints.